Alka Gupta Email Address
@staples.com
Senior Director Analytics and Insights
Shop Staples for office supplies, technology, printer ink, furniture, cleaning supplies, copy & print services, coffee and snacks and more. Staples Rewards(r) members get free shipping every day and up to 5% back in rewards, some exclusions apply.
Analytics and data science leader with strong problem-solving skills. Detail-oriented with a strong customer focus. 18 years experience with Omnichannel B2B and B2C businesses. MBA in Marketing and Strategy from ISB Hyderabad- a top 10 business school in APAC; Bachelors in Information Technology Key strengths: Customer acquisition and retention strategy Marketing Strategy Media measurement and optimization using Media Mix Modeling and Multi Touch Attribution Customer segmentation Customer Analytics, Digital Analytics, Web analytics, Predictive Modeling
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