Director Media and Amp; Multicultural Marketing
SONIC, America's Drive-In is the nation's largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC's 3,500 drive-in locations are owned and operated by local business men and women. Over more than 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC's Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated more than $5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today's youth.
Experienced Brand Marketing, Media & Advertising Executive: Results driven, energetic, collaborative and passionate marketing leader with over 20 years of experience in retail and food industries. Demonstrates strong relationship building skills and the ability to support multiple priorities in a complex environment. Experience with leading teams to set and execute marketing strategies. Strong knowledge of the rapidly changing digital environment with experience in shifting from traditional media to digital media. Recognized as a leader of innovation delivering on key projects that drive business initiatives at Sonic receiving CEO recognition in multiple years. Expertise includes: •Marketing Strategy & Brand Development •Integrated Marketing Communications •Media Planning & Buying •Social Media & Digital Media Management •Business Analysis •Team Development and Recruiting •Agency Management •Contract Negotiation •Budget Management
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