Digital Marketing Director
Sodexo, world leader in Quality of Life services
Over 20 years digital marketing and communications experience attracting and engaging B2B, B2C and employee audiences across corporate, public and charity sectors. Client and customer focused professional who leads specialist digital teams to develop and deliver innovative, digital marketing and digital communication strategies to achieve business goals. Experience includes launching a new pan-European digital marketing lead-generation service, developing and delivering a global digital marketing strategy and plan through omni-channel campaigns. Leveraged Marketing Automation to drive sales growth through B2B lead generation whilst delivering continuous reporting and measurement to analyse, adapt and enhance campaign performance. Also, significant experience leading teams to develop, launch and manage complex, regional and global company CMSs, websites, intranets and employee engagement portals. Broad digital audience behavioral knowledge, consulting expertise and project management experience. Use of Digital Marketing, Content Marketing and Account-Based Marketing strategies, creativity and tactics to deliver campaigns and solutions that generate results. Focused and effective at improving individual and team performance and building strong relationships with clients to co-create solutions that ensure business impact.
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