Senior Vice President, Global Revenue Marketing
Soasta provides an analytics platform that enables digital business owners to gain performance insights into their real user experience on mobile and web devices in real time and at scale.
With 25+ years in B2B Marketing, including several start-ups and larger companies such as Akamai and Silicon Graphics, I specialize in building predictable revenue by leveraging the power of data. This approach has set the standard for SaaS technology marketing and helped me earn numerous awards including the Top 50 Women in Revenue That You Should Know and the Top 60 Most Influential Marketing Thought Leaders. With 9 successful exits including 8 acquisitions and 1 IPO, my background includes a successful and proven track record at large established companies as well as several start-ups. I have a 'digital dna' and am capable of both strategic planning and tactical execution - willing to roll up my sleeves and get 'er done. Specialties: Successful optimization of entire funnel with a primary focus on the execution and delivery of worldwide revenue marketing programs. This includes overall lead life cycle management, automation and nurturing (engagement marketing), opportunity creation, pipeline development and revenue generation. Strong ability to establish and manage processes that successfully align marketing and sales including Account-Based Marketing (ABM). Well-versed in all facets of marketing with strong success around efficient scale and growth. My philosophy: The marketing team's goal isn't to push a product down the prospect's throat, but instead to keep wafting about in the prospect's line of vision with the right message, at the right time through a wide variety of tactics until a prospect finally raises their hand, asking for help with an immediate particular need.