Kimberly Kadlec Email Address

Vice President, Branded Entertainment

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media--the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449--a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world's leading communications groups.

Global marketing leader driving cutting edge innovation and measurable business results at one of the most visible companies in the world. 20+ years of experience delivering innovative brand acceleration initiatives to enhance digital, partnerships, co-branding, social media, and agency platforms. Leverages creativity and storytelling with data, predictive analytics, sophisticated measurement technologies, automation, and specialized expertise to support sustainable growth. Commitment to deep human insights, design, technology and first party data, she has created a robust and integrated marketing function that is accountable to driving revenue, and inextricably linked to Product, Design, Technology, and Sales. With formative experiences at Johnson & Johnson, AOL, and various digital players, Kim has managed a 100+ person global P&L and been recognized for numerous awards including Visa Direct, “That’s a Better Normal” campaign, AVA Digital Platinum Award (2021), two Marcom Platinum Awards (2020) and B2B Bronze Award (2021) Core beliefs: Simple ideas can solve complex business problems and make the world a better place • Brands should do things for people, not say things to them • Precision and data can make ideas and creativity thrive • Small pivots can propel quantum leaps Secret sauce: Building, leading, and inspiring teams • Starting with a blank sheet of paper • Spotting and nurturing good ideas • Unlocking innovation through talent and data • Creating powerful reframes • Calling a spade a spade • Moving from theory to execution • Lighting fires … and putting them out