Some informations about Amanda Richman:
US Chief Executive Officer at Starcom Mediavest Group
Based in Los Angeles.
Graduated from Northwestern University
Integrated marketing leader with 20+ years experience driving digital transformation within advertising, media and technology companies. - Experienced in launching and leading digital businesses for global organizations including Publicis (Starcom, MediaVest), Interpublic Group (Zentropy Partners), and Time Warner (Time Warner Interactive).- Skilled at driving digital integration and innovation across markets, business units and channels, from marketing strategy and investment to talent, capability and partnership development.- Proven success motivating clients and agencies to invest in new marketing channels and approaches, creating digital firsts for Coca-Cola, KraftHeinz, Microsoft, Procter & Gamble, Samsung and Walmart, and building agency expertise in search, social, mobile, data and programmatic.Specialties: Strategic partnerships and innovation, business development, integrated marketing, digital media, content development and distribution, marketplace negotiations, agency operations and transformation

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