US Chief Executive Officer
Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media--the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449--a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world's leading communications groups.
Integrated marketing leader with 20+ years experience driving digital transformation within advertising, media and technology companies. - Experienced in launching and leading digital businesses for global organizations including Publicis (Starcom, MediaVest), Interpublic Group (Zentropy Partners), and Time Warner (Time Warner Interactive).- Skilled at driving digital integration and innovation across markets, business units and channels, from marketing strategy and investment to talent, capability and partnership development.- Proven success motivating clients and agencies to invest in new marketing channels and approaches, creating digital firsts for Coca-Cola, KraftHeinz, Microsoft, Procter & Gamble, Samsung and Walmart, and building agency expertise in search, social, mobile, data and programmatic.Specialties: Strategic partnerships and innovation, business development, integrated marketing, digital media, content development and distribution, marketplace negotiations, agency operations and transformation
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