As the Philippines' largest supermarket chain, SM Supermarket offers a world-class supermarket shopping experience - boasting a wide range of fresh produce, sourced directly from the growers, processors, and integrators. Driven with the passion for excellent customer service and superb quality assurance, SM Supermarket endeavors to conceive a distinction in the way food retail business is done - by hosting extensive line of food products and innovative services catering customer needs and wants. Operated by Super Value, Inc., SM Supermarket is the most dominant player in the food retail industry. Since establishing its first store in 1985 at the Ayala Center, Makati, SM Supermarket has expanded to 38 branches nationwide. In 1998, SM Supermarket introduced its new stand-alone independent neighborhood stores - the Savemore Market. Offering the convenience of a first-class indoor wet market, groceries and general merchandise store, Savemore Market caters primarily to budget-constrained households by offering lower-priced items. Since its establishment, there are now 88 branches nationwide.