Vice President Consumer Marketing and Engagement
Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los AngelesUOthe modern-day image factory where countless iconic celebrity and fashion images have been shotUOwe are a fast-growing, prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible.
Successful marketer with experience in brand marketing and development, advertising, promotions, and consumer/lifestyle and entertainment marketing and PR. Currently VP of Brand and Entertainment Marketing (EM) for Samsung Electronics America (SEA). Responsible for establishing the SEA Entertainment Center of Excellence for the brand and building and leading the North American Samsung Entertainment marketing team. Tasked with taking best practice influencer marketing efforts for mobile and adapting existing and new initiatives to support the full Samsung portfolio of products. Recognized as one of Advertising Age's "Women to Watch" in 2015. Specialties: Non-Traditional Branding Initiatives; Brand Innovation & Launch Strategy; Strategic Brand Partnerships; Hispanic Marketing; Experiential Branding (Integration); Celebrity & Influencer Marketing; Sponsorships & Events; National Consumer Promotions; Public Relations