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Joanne Lovato Email Address


Job Title

Vice President of Brand Marketing


Smashbox Cosmetics knows camera-ready beauty. Born out of Smashbox Studios in Los AngelesUOthe modern-day image factory where countless iconic celebrity and fashion images have been shotUOwe are a fast-growing, prestige cosmetics brand with domestic and international presence. Staying true to our L.A. studio roots, we are creative and trendsetting, yet laidback and accessible.


Successful marketer with experience in brand marketing and development, advertising, promotions, and consumer/lifestyle and entertainment marketing and PR. Currently VP of Brand and Entertainment Marketing (EM) for Samsung Electronics America (SEA). Responsible for establishing the SEA Entertainment Center of Excellence for the brand and building and leading the North American Samsung Entertainment marketing team. Tasked with taking best practice influencer marketing efforts for mobile and adapting existing and new initiatives to support the full Samsung portfolio of products. Recognized as one of Advertising Age's "Women to Watch" in 2015. Specialties: Non-Traditional Branding Initiatives; Brand Innovation & Launch Strategy; Strategic Brand Partnerships; Hispanic Marketing; Experiential Branding (Integration); Celebrity & Influencer Marketing; Sponsorships & Events; National Consumer Promotions; Public Relations

Last University
Attended University of Denver
Based in Dallas, Texas.

Other people working at Smashbox:

Fran Torres**********@smashbox.com
Katie Pederson**********@smashbox.com
Julie BarashSenior Manager, Education and Events, North America
Ali QuezadaDirector, Sales North America
Elizabeth RichedaGlobal Marketing
Courtney Childress**********@smashbox.com
Bernard ZionAssistant Director and Creative Director
Jane GrosvenorGlobal Marketing Smashbox Cosmetics
Maggie McalisterDirector, Brand Messaging
Nina Van ArsdaleLicensed Real Estate Professional
Jenna OosterlinckCoordinator, E-Commerce
Jordan LevinsonJunior Art Director
Kara PetersonVice President Marketing
Jill TomandlVice President Product Development and Innovation, Smashbox Sustainability Lead
Marlo MesserDirector of Retail Design
Andrea WongGlobal Integrated Marketing, Brand Strategy and Communications Director
Alexis SzaboVice President Smashbox International
Libby Cross**********@smashbox.com
Frederick J.**********@smashbox.com

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