Robin Cruzen Email Address

Marketing Manager

Sims Metal Management Inc. is primarily engaged in assembling, breaking up, sorting, and wholesale distribution of scrap and waste materials. This industry includes auto wreckers engaged in dismantling automobiles for scrap.

Driven global marketer with extensive experience in both B2B and consumer marketplaces utilizing tactical and strategic initiatives to drive customer engagement. Highly skilled in comprehensive marketing planning, development and management of marketing teams and execution of campaigns. Dedicated to ensuring marketing plans are aligned with corporate strategy and programs are measurable enabling analytics and data driven decisions. Ability to rapidly come up to speed in new environments and deliver outstanding results. Specialties: Strategic Development, Brand Management, Marketing Programs & Campaigns, Creative Marketing Planning, Revenue & Market Growth, Product & Market Analysis, Staff Hiring & Development, Client Relationship Management, SEO/SEM & Social Media, Web & E-Commerce Marketing, Messaging Concepts, Data-Driven Decision Making, Vendor Relations & Negotiations, New Store Launches, Consumer Research & Behavior, TV & Radio Production