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Jeffry Van Ede Email Address


Job Title

Co Founder and Chief Executive Officer


We combine human creativity with artificial intelligence to deliver smart insights and powerful activations.


As a corporate executive and serial entrepreneur I’ve been blessed to work with great talents, leaders and teams across regions. To my joy, my trouble-shooting skills are currently being stress-tested in one of the most challenging landscapes that we know today; the programmatic advertising ecosystem. At Simplaex we believe tech should make things better - not worse. Since technology got involved, advertising has become a black box. It is our mission to open this box, creating a world where everyone can benefit from what tech has to offer digital marketing and the programmatic ecosystem. Our product, our pride: Rivr Rivr’s AI-powered library plugs into Supply Side Platforms and Ad Exchanges to transform them into the most efficient trading partner between demand and supply. www.rivr.ai

Based in Berlin, Germany.

Other people working at Simplaex:

Moti Tal****@simplaex.com
Benjamin HanszVice President Strategy
Eran UdassinVice President of Machine Learning and Optimisation Engineering
Egor IgnatenkovData Science Team Lead

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