Anita Santos Email Address

Vice President Marketing

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I am an accomplished, results oriented professional with 20+ years of B2B marketing and sales experience, prepared to take on CMO level opportunities for growth companies. I am highly skilled in all aspects of commercial activities, specifically as it relates to pricing, new product development, positioning strategies, and channel management. I have an exceptional ability to balance competing priorities while managing tight deadlines. My colleagues, business partners and customers value my distinctive traits: I am flexible and versatile, poised and dedicated, with demonstrated ability to work effectively in a team environment with multinational and cross functional personnel. My experience with angel investing and working for public companies provides me with a unique ability to intersect both worlds. I help to bring an entrepreneurial mindset within large corporations. I enjoy partnering with customers and working together to develop strategies to jointly compete and capture share. Some of my best memories, come from the field and having seen our products in use by an end user customer. When I am not working with customers, I am passionate about supporting the growth of women in business and leadership and help through mentoring, establishing women networks and funding women-led and owned businesses. I encourage you to connect with me through LinkedIn and follow me on twitter at @AnitaSantosMktg Specialties: Leadership, Strategic Price and Positioning, Voice of the Customer, Strategic & Tactical Planning, Competitive Analysis, Roadmap Development, New Product Development, Budget Management, Channel Management