Vice President, Data and Analytics
Shutterfly, Inc. is an internet-based social expression & personal publishing service which offers cards & stationery, photo books and more.
Extensive experience in leading teams to drive impactful business problems by leveraging data and applying analytic rigor with a focus on integrating with strategy and tactics, innovating with creative analytical solutions, and elevating measurable results. Specialties: Search Engine Marketing ( SEM ), E-mail Marketing, Web 2.0, Affiliate Marketing, Consumer Branding, Conversion Rate Marketing, Advertising Revenue Models, E-commerce Revenue Models, Web Analytics, Customer Relationship Management ( CRM ), Direct Marketing, Business Intelligence, Database Marketing, Loyalty and Retention Programs, Campaign Optimization, Predictive Models, SAS, SQL, Multi-touch attribution, Media Mix Modeling
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