Cyrex Li Email Address

Global Brand Marketing Director Brand SHISEIDO

Shiseido Company, Limited produces and sells cosmetics, cosmetics accessories, and toiletries in Japan and internationally.

A marketer with extensive experience across client side and consulting agency side, as well as the field of entrepreneurship. Now working in Shiseido and having worked in multinational companies as diverse as Unilever and Kantar in the theme of global, regional and local business. Key areas of expertise lie in brand strategy, consumer insight exploration, marketing mix development and marketing capability eco-system. My unique experiences across client/ agency/ entrepreneur sides allow me to strike the right balance between sky-high creativity and business relevancy. Also an illustrator and snowboard instructor. My illustrations goods are now sold worldwide by many well-known outdoor brands, including Patagonia, Horsefeathers, and Arcade Belt. I believe perception is reality and I am always happy to take risk to build the desiring perception for my believing future.