James Alexander Email Address

Public Servant

The Shift Digital Leadership team has more than 40 years of experience in the automotive marketing space| many were pioneers during the shift from traditional to digital marketing. We've worked with virtually every marketing solution available and as a result, have deep insight into the needs of our clients.

I am a CG/VFX Software Engineer with 10+ years of experience creating custom software, pipelines, and infrastructure for studios in Detroit and Los Angeles. I've bootstrapped three studios from scratch over the years taking them from zero infrastructure to complete, artist-friendly CG/VFX pipelines. I work regularly in C/C++, Python, MEL, Maxscript, and C# and I'm comfortable in many other languages like Javascript, Java, Matlab, HScript, etc. I've written scripts and plugins for 3ds Max, Maya, Softimage, Houdini, Cinema4D, Nuke, After Effects, and more. I am effective at working directly with 3D artists to build tools and workflows to solve their everyday needs and issues while balancing the studio's priorities and long term projects/goals. I'm also an advocate of pushing higher level software engineering practices into the CG/VFX realm including unit-testing, integration testing, continuous integration, automated deployments and more. You can see some of my projects here: http://vimeo.com/jamesvecore