Matthew Flanagan Email Address

Global Account Director

SessionM is a customer engagement platform empowering the world s most innovative brands to forge stronger and more profitable customer relationships.

20 years of results-driven business development, sales, and sales management experience. Created first of its kind social advertising solution integrating digital display media and social media with audience analytics, RTB delivering a quantifiable return on investment. Developed rich media private marketplace and buying practice for RTB leveraging high impact creative executions at non-guaranteed inventory rates within industry criteria. Deep knowledge of Data Management Platforms, 1st, 2nd, 3rd party data, and use in media buying across display, mobile, video, and social. Created SaaS model business plan and go to market strategy for Publishers, Studios, Music Labels, Broadcast Networks and Sports Leagues. Clients include MTV Networks, NBC Universal, MLS, NFL, Sony Music Entertainment, Hearst, CondeNast, and Discovery Networks. Staffed and managed a team of Sales Directors and Account Executives. Created sell side advanced rich media and video solution for DoubleClick. Clients include Myspace, NFL, NBC Universal, Youtube, Conde Naste. Developed and managed for profit business joint venture with Shoplocal, the leading provider of dynamic localized circulars for major U.S. based retailers including Target, Lowes, Best Buy, Walgreens, etc. Deep knowledge of modern day digital advertising ecosystem including ad management, buying, trading, audience, and social media. Specialties: Skills: Enterpise sales, business development, strategic partner management, product management, account management, business case, contract negotiations, channel sales, OEM/reseller sales Industries: Entertainment/Media, Technology, Finance, Insurance, Content Management, Financial applications.