Catherine Erikson Email Address

Vice President of Senior Living

Senior Lifestyle Corporation is a group of retirement communities that serves senior citizens in more than 50 communities in over 10 states. The communities provide exercise and fitness programs. It offers opportunities to participate in social activities and organizes shopping outings. Senior Lifestyle Corporation administers the Meals On Wheels program, which is a nonprofit organization that provides meals to senior citizens. It offers physical, intellectual, emotional, social, spiritual and vocational wellness programs. The communities life enrichment program provides educational services and organizes museum visits and games. Senior Lifestyle Corporation works in collaboration with the Assisted Living Federation of America, Promatura Group and American Senior Housing Association. It is located in Chicago.

I’m here to transform what marketing looks like in the senior living industry. I use informed data to attract today’s seniors that - make no mistake - are plugged-in and ready for digital content. And I leverage cutting-edge SAAS to gather data from all angles, sidestepping human error and apathy, using visionary tracking methods to trace referrals, pinpoint cost-per-lead, and calculate true acquisition ROI. I’m not afraid of messy systems or corrupt processes. As a big-picture thinker, I can always see a brighter, more productive future. I have always loved leveraging the latest in technology to solve longstanding issues. Over my twenty years in healthcare marketing, I have successfully integrated the latest tools and trends to help companies grow leads, referrals, and revenue. Join me on my journey to transform senior living by implementing overdue technology that changes lead development and referral acquisition, to create the real growth and revenue increases companies should be seeing in this booming industry. Act as a catalyzing leader, provide direction and vision for strategic development and oversight of all revenue growth-related programs in 180+ Independent, Assisted and Memory Care communities Oversee national branding, cultivate messaging and creative that is successful and engaging for a diverse array of communities Partner with sales and other core departments to create a collaborative environment; ensuring that structure and goals are cohesive Create analytic processes that use real-time data to reveal accurate lead sources, leading to reliable estimates of growth and ROI -Lead Nurturing Campaigns -Programmatic: Display Ads, Contextual Marketing, Retargeting, URL Site Targeting, Geo-fencing -Paid Search: Google AdWords™, Yelp®, & Bing® -Paid Social Media Awareness & Retargeting -Conversation Rate Optimization -Content Marketing -Influencer Strategies & Sentiment -Search Engine Optimization & Backlinking