Entrepreneur, Marketing Pro, Author, Public Speaker, and Professor of Marketing
Seneca College is an education management institution which located in Toronto.
Entrepreneur, Author, Marketing Executive, Professor. BUSINESS FOCUS: Building customer lifetime value through acquisition strategies, influence marketing, and affinity programs for the past 30 years. Currently a Partner at Sensei Marketing Inc. SOCIAL GOOD: Student mental health initiatives as the managing director/co-founder of The Lucas Fiorella Friendship Bench (not-for-profit) and the #yellowisforhello campaign (www.thefriendshipbench.org/ www.yellowisforhello.org) EDUCATION: Professor of Marketing at Seneca College, co-author of Que Publishing's "Influence Marketing: How to create, manage, and measure brand influencers"
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