SEGA(r) Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA(r) Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe.
I am an experienced Head of EMEA Sales specialising in distribution markets. My interest in the international arena started when I was 6 days old when I left the UK to live in West Africa; the following 17 years were spent living and schooling in Africa, Asia, and America. My personal appreciation for cultural diversity was furthered in my professional career through travel and relationships across EMEA, Australia, and the America's. I have a well rounded understanding of different business styles and can adapt my approach accordingly. I love the challenges that each territory brings but never lose focus on my personal goal of maximising every opportunity. Despite joining the gaming industry "green" I was thrown straight in the deep end. My ability to adapt, prioritise, and multi-task, in conjunction with my natural drive and motivation, was rewarded with an accelerated career path to Head of EMEA Sales. The benefit of “working up” meant I have personally been responsible for (almost) every aspect of the international team including: -Stock ordering and management -Credit control -Logistics -Forecasting and strategy -Sales and marketing -Provision management -Sub-licensing -Contract negotiation -Territory evaluation and entry I am currently oversee responsible for 21 accounts across EMEA and Australia with 1 direct reports.