Director, E-commerce Merchandising and Marketing
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A passionate, results-oriented digital marketer and business leader with demonstrated success developing strategies that drive bottom line results for industry leading organizations. Highly skilled in developing innovative e-commerce and digital business models and Omni-channel initiatives. Demonstrated expertise executing strategic plans, building mobile and social media channels, direct response marketing, online merchandising and leading high performing teams. Extensive experience spanning fortune 100 companies in retail and CPG as well as agencies. Areas of Expertise: - E-commerce Channel Strategy - Omni-Channel Strategy - Digital Media & Acquisition Strategy - Data-Driven Forecasting & Planning - Integrated Brand Advertising - Social Media Channel Development & Strategy - Mobile Marketing Strategy - Digital Content & User Experience Strategy - Loyalty & Retention Strategy & Program Development - Project Management & Execution - Leading High Performance Teams - Organizational Change Management
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