Retired Chief Executive Officer, Chief Financial Officer and Chief Information Officer
SCANA Corporation, headquartered in Cayce, S.C., is an energy-based holding company principally engaged, through subsidiaries, in electric and natural gas utility operations and other energy-related businesses. The Company serves approximately 709,000 electric customers in South Carolina and approximately 1.3 million natural gas customers in South Carolina, North Carolina and Georgia.
Accomplished, talented Consumer Insight, product and market research professional with extensive experience managing quantitative and qualitative market research. Collaborate closely with key product development and marketing executives to identify and take advantage of industry trends, competitor’s projects, and market potential. Develop strategic research plans and analyze findings to develop innovative and incisive marketing strategies. Collect detailed information and mine data from diverse sources, pinpointing the 'Voice of the Customer' and identifying key insights into ever-changing industries. Design surveys, questionnaires, field evaluations, and focus groups. Develop strong relationships with key industry leaders and attend industry conferences, trade shows, and meetings. Dedicated, self-motivated leader known for outstanding analytical and problem solving skills and ability to lead products to positions of success. Key capabilities include:Industry Trends and Analysis - Market Intelligence - Quantitative / Qualitative Research - Marketing - Relationship Development - Focus Groups - Consumer Insight - Strategic Planning - Voice of the Customer - Market Research
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