Cristina Lawrence Email Address

Group Vice President, Social and Content Marketing

SapientRazorfish. A partner, purpose-built to help companies reimagine how they can organize, connect and thrive through a radically customer-centric approach and with game-changing technology at their core.

Cristina Lawrence is Group Vice President, Social & Content Marketing, where she leads the social practice for SapientRazorfish. Ms. Lawrence brings more than 18 years of experience in assembling digital strategies and programming for leading brands, with specialized expertise in social media marketing and community building, creative campaign creation and development, communications strategy and content marketing.At SapientRazorfish, Ms. Lawrence is charged with developing and leading the social media and content marketing practice team, and is dedicated to providing strategic leadership, in addition to experiential program and creative campaign development. Moreover, Ms. Lawrence oversees the integrated social strategy, programming, execution and management for a variety of Fortune Global 500 brands within the mobile technologies, financial services, airlines and consumer packaged goods categories. Since joining SapientRazorfish, Ms. Lawrence served as senior vice president in Fleishman-Hillard’s digital practice group in Chicago where she led the Chicago digital team and provided strategic leadership and execution on a variety of online programs for clients such as Gatorade, Allstate, ConAgra Foods, FICO and Dow Corning. Previous to Fleishman-Hillard, Ms. Lawrence worked at Edelman in the interactive services group. She provided senior-level strategic counsel and the management of digital communications initiatives and builds for clients such as Hershey Foods, Bayer, Johnson & Johnson, Unilever and National City Bank.Ms. Lawrence also served as a senior manager at Participate Systems, formerly Participate.com, the original evangelists of online community management. Working exclusively with Microsoft, Ms. Lawrence led MSN Games (formerly the Microsoft Gaming Zone) account and used online community as a powerful tool for fostering brand loyalty and driving revenue.