Angie Lee Email Address

Head of Brand and Marketing

Samsung NEXT champions builders and founders inventing a more purposeful future.

Angie is the Chief Product Officer at Celmatix where she oversees the product, brand and engineering teams which design, build and optimize the Celmatix experience for both physicians and consumers. Angie brings over 15 years of consumer product, digital execution and brand strategy experience. Most recently she led marketing and communications at General Assembly, where she oversaw the launch of the technology institution’s first digital subscription service, their global expansion into five new markets, and doubled the number of active users. Angie also held a senior leadership role at IDEO, where she advised clients on new product launch strategies and helped scale the New York studio. Previously, she oversaw the launch of more than 100 New York Times bestsellers at HarperCollins Publishers, the world's largest English-language publisher; and managed more than $10MM of marketing campaigns for Campbell Soup Company, Glaxo SmithKline, Starbucks, and Target during her tenure at News Corporation. Angie also advises a select roster of companies on new product and launch strategies. Past clients include Canary, where she launched the world's most successful IndieGogo campaign for the digital home security company, and digital publisher, Safari Books, where her new concept prototype increased website traffic three-fold. Angie has an MBA from NYU's Stern School of Business and is a graduate of the University of Texas's Business Honors Program. Angie currently lives in Brooklyn, NY with her husband and kids. Specialties include: - Product Management - Digital marketing (consumer, product, and brand) - Brand strategy - Content marketing - Partnership development - Communication strategy - Media relations - New user acquisition