Senior Customer Experience Manager
Salomon' commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts for skiiing, running snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Consumer centric and results driven marketer with over 8 years of Digital Marketing, E-commerce & CRM experience across global key leaders in the outdoor industry. I’ve always focused on engaging with consumers by creating a seamless omnichannel and personalized consumer experience. This mindset combined with my strong analytical skills helped me to develop gobal CRM programs to support international marketing campaigns and to best serve consumer needs. Specialties: • Marketing Automation on Salesforce ecosystem with a strong focus on Salesforce Marketing Cloud. • Digital lead generation strategy, with online and offline tactics, at both global and local levels. • Analytics to create relevant Segmentation and Consumer audiences, and focused on evaluating results on interactions with consumers. • Digital Marketer, able to initiate and manage digital advertising and social media programs. • Leadership and managerial skills. • Proven track record working in international environments with a global strategy. • Deploy direct marketing strategies to build brand awareness and brand equity.
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