Global Running and Community Marketing Manager
Salomon' commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts for skiiing, running snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Passionate about sport & community marketing, I acquired my experiences first by being a professional athletes during 7 years in the world of cycling, then by working in different companies still related to sport. I was able to understand the different expectations from different sides while I was working. Consumers, athletes, retailers, salespeople, campaign managers, product development, digital ... The sports and community marketing service is a center piece in this business organisation that sells sports equipment. It is the one that will give credibility and authenticity to everything you plan with the communities. The production of images, the development of community events, the advices to product development, the management of vertical social networks, the strategies at global or local level ... Sports Marketing will always respect the DNA of the brand, and will not be influenced by an external marketing agency which risks cleaning up the image of a brand until it no longer sees the difference with another. The key to the success of your Sports & Community marketing manager lies in his commitment, his passion, his vision and his credibility/legitimacy towards the community you want to develop. Creative, I always seek to share my passions to develop a dynamic spiral around a core business on a long-term vision. Perfection is unattainable, but I try. I am passionate, so I act to progress, I am committed to it. Evolving, redefining, predicting, analyzing, refining, adapting are part of my daily tasks, so that my actions are part of the solutions, not the problems. I feel a moral obligation, an education duty and a noble intention to be in harmony with the environment, our playground. My strength: being able to define a Sports & Community Marketing brand vision, and manage the work to achieve it.
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