Cédric Bertin Email Address

Digital Business Development Manager, Winter Sports Equipment

Salomon' commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts for skiiing, running snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

I'm a Marketing Leader with a 14-year work experience in an international context who loves to work with marketers, creatives and developers to deliver high-end digital works and personalized consumer experiences. I've got a deep understanding of the consumer journey, how consumers engage and shop with the brand on and offline. I lead a team of CRM experts to deliver on Brand and Business objectives, connecting our consumers with Salomon experiences, stories and products on both digital and offline touchpoints. I also value the importance of data and consumer insights and appreciate the creative process. I understand marketing technology, the role of online to offline, direct-to-consumer channels, and am a thought leader, a strategic thinker and a consumer advocate. I provide strategic leadership to drive acquisition, engagement, conversion, loyalty and consumer satisfaction tactics.