Director, Strategic Partnership Acquisition
Sallie Mae is a student loan company with over 40 years of providing student loans for college, supporting graduate and undergraduate study, and more. Apply for a Sallie Mae student loan today!
Innovative Senior Partnership Executive with significant experience developing groundbreaking national co-brand partnerships and affinity marketing programs that drive account growth and customer loyalty. Successful Fortune 100 financial services manager with broad generalist experience in operations management, call center leadership, compliance & quality, mortgage lending, vendor management and marketing program execution. Served on multiple highly respected marketing teams responsible for expanding major agreements with entities such as Notre Dame, Hawaiian Airlines, Penn State University and Edward Jones. Brings significant experience in contractual compliance with US CARD Act legislation. Principled leader of people, resources and marketing projects that contribute to business objectives far in excess of established benchmarks. ◄Business Development► Created an extensive branch marketing plan for the Edward Jones credit card product covering over 9K Edward Jones branches. Produced over 61K credit card accounts in year increasing account production 21% year over year. ◄Contract Renegotiation► Developed new compensation model, removing advance and guarantee components and resetting partner compensation expectations on asset size and credit quality. Renewals resulted in > $500k in-year and more than $3MM in savings. ◄Customer Loyalty & Account Performance► Created enhanced bonus mile offer for new acquisition that improved account performance by 50% or 45K accounts annually, improving credit quality of all applicants resulting in a 24% lift in Retail spend. Specialties: ▪ National Partnerships ▪ Affinity Marketing Programs ▪ Contract Negotiations ▪ Customer Loyalty ▪ Channel Development ▪ Direct Response Marketing ▪ CARD Act Compliance ▪ Vendor Management ▪ Account Performance ▪ Profit & Loss Management ▪ Customer Research ▪ Reporting & Analysis
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