Romain Rousseau Email Address
@ryder.com
Digital Marketing and Demand Generation Leader
Ryder System is a transportation company which is specialized in commercial vehicle management, supply chain solutions, dedicated contracted carriage etc.
Result-oriented executive with proven experience in the online industry. Accomplished leader in all aspects of digital marketing, with advanced expertise in team management, demand and revenue generation, e-commerce optimization, web analytics, search engine marketing, and content marketing. Specialties: Marketing Automation - Demand Generation - Lead Management - Google Analytics & Media Metrix/comScore - E-commerce optimization - A/B Testing - P&L responsibility - Online Publishing - Revenue Generation - Mobile applications - Web usability and user-experience improvement - Search Engine Optimization - Content Management Systems - Online advertising campaigns (PPC, CPM, CPA)
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