Linda Nicholson Email Address

Global Marketing Manager Next Technik

RSM US LLP is the leading U.S. provider of audit, tax and consulting services focused on the middle market.

Marketing professional with extensive experience in developing and implementing complex and successful marketing strategies for technology companies. My success is based on the ability to strengthen a company's brand through strong messaging and exceptional creativity, while also driving highly productive demand generation programs, implementing measurable processes, and avoiding silos by working in collaboration with all stakeholders. AREAS OF STRENGTH: - Develop and implement integrated marketing strategies to increase sales revenue - Collaborate with sales and other internal stakeholders to drive high ROI on all marketing activities - Create strong awareness and high demand for products and services - Implement and optimize value from CRM and marketing automation systems - Create compelling content, including sales collateral and thought-leadership materials - Increase cross-sell and up-sell opportunities through effective customer relations programs - Apply certified Six Sigma Green Belt skills to drive process excellence - Recruit, develop and lead highly efficient and creative marketing teams