Technical Director
Rothco has been providing military and outdoor retailers with unparalleled service since 1953. Demand for military products, both clothing and accessories, has never been greater than today and Rothco's dealers are benefiting greatly from this trend. Quality, affordable products, exceptional customer service, 24 hour order turnaround and a 98% in-stock rate make Rothco an excellent partner to provide customers with the high-margin military and tactical merchandise they desire.
• Seventeen years experience in the online sector and another seven in broadcast media – offers a unique insight into interactive communication. • Extensive experience integrating with a wide variety of technologies and platforms. • Versatile coding skills and excellent creative instincts. • Proven ability to deliver complex digital solutions to tight deadlines. • Passionate about technology. • Broad knowledge - equally comfortable talking with creative directors and marketing teams or IT departments and development teams. • Effective team building and leadership skills. Core Skills Technical Direction It is my responsibility to assess the technical requirements for every project that comes through the company and devise a successful plan to deliver a great product while managing client expectations. Key skills include • Technical Viability Analysis • Competitor Research • Hosting and Integration Requirements • Documentation – Outline Proposal, Project Plan, Functional Spec, Statement of Work. • UX analysis • Server Administration • Wireframing • Prototyping • Management of the Development Team • Client Liaison and Progress Reports • Technical Innovation Application Development I have been working with digital technologies for almost two decades. My experience includes the following languages and frameworks – • PHP • HTML5 • CSS3 • Javascript • jQuery • AJAX • JSON • Phonegap • Bootstrap • Actionscript • Wordpress • OpenCart • Magento • Realex • Sagepay • PayPal • Facebook Open Graph API • Twitter API • Google Analytics Personal Achievements An avid retro gamer Michael fulfilled a lifetime ambition in 2008 when he curated a retro-gaming exhibition as part of the Darklight Festival. Michael is always keen to share his insight and in Summer of 2012 he gave a well received talk at the Music 3.0 event on the subject of entrepreneurship.
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