Customer Service Representative
The Rolex, SA company was founded in 1905 by Mr. Hans Wilsdorf and his brother-in-law, Mr. Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later became the Rolex Watch Company. They originally imported Hermann Aegler's Swiss movements to England and placed them in quality cases made by Dennison and others. These early wristwatches were then sold to jewellers, who then put their own names on the dial. The earliest watches from the firm of Wilsdorf and Davis are usually marked "W&D" aEUR" inside the caseback only. Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland during 1908. The word was made up, but its origin is obscure. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the French phrase horlogerie exquise, meaning exquisite watch industry. The Wilsdorf & Davis company moved out of Great Britain in 1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up. From that time to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (North America, Asia, Australia, etc). The company name Rolex was officially registered on 15 November 1915. It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand's name to be easily pronouncable in any language. The company name was offically changed to the Rolex Watch Company during 1919. It was later changed to Montres Rolex, SA and finally Rolex, SA.
Klara Bradshaw attends Southern Methodist University located in Dallas, Texas, and is pursuing a Bachelor’s Degree in Journalism with a sports emphasis. She is also minoring in Psychology. Klara is currently a writer for SwishAppeal, a website which is the women’s basketball branch of SB Nation. Klara is also a women’s basketball player for Southern Methodist University, dedicating her time to practices, games, and training since entering college. Klara can shoot video on an HD Sony NX5U camera and use a Nikon DSLR camera. She has been trained to edit with Adobe Premiere and Adobe Photoshop. She graduated from Rains High School in Emory, Texas in 2013 in the top 11% of her class before coming to Texas Christian University. She spent two years at Texas Christian University before transferring to Dallas to Southern Methodist University.
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