Associate Manager, North America Marketing Activation
The Rockport Group designs, markets and sells comfort footwear with distribution in premier independent, online and department stores in North America and more than 63 markets worldwide. In August 2015, Drydock Footwear Group acquired The Rockport Company to form The Rockport Group, the new home to the companies' combined portfolio of men's and women's brands, including Rockport, Cobb Hill, Aravon and Dunham. Headquartered in the greater Boston area, the Company merges Drydock and Rockport's collective vision, talent and commitment to innovation, dating back to Rockport's beginnings in 1971.
Allison holds over eight years of experience in the consumer products, fashion and e-commerce space with a firm belief in value-add marketing and a soft spot for small businesses. Strengths: Consumer Marketing, Brand Marketing, Product Marketing, Ads and Advertising, Digital Marketing, Digital Analytics, Digital Media, Trade Shows, Events, In Store Experiences, Trade Marketing, Wholesale Marketing, Retail Environment, Consumer Experiences, Sales & Marketing Strategy, Project Management, New Product Launches, Sales Activation, Cooperative Marketing (co-op), Fielding Projects for Internal Clients, Maintaining Copy Grids, Streamlined Social Media Content, Asset Management and Delivery, Collateral Project Management and Execution (Brochures, Brand books, Pitch Decks), Seasonal Marketing Programs, Sell In and Sell Through Tools, POP and Sales Associate Education, Email Marketing, Media Buying, Timeline Management, Budget Management, Vendor Management, Agency Management, Billing Management, Photo-shoot Planning and Execution, Identifying and Executing Key Marketing Stories, Strengthening ROI, Logistics Planning, Microsoft Office, Adobe InDesign, SAP, Mailchimp, Constant Contact, Google Analytics Website: AllisonRoddy.com Portfolio: allisonroddy.com/roddyportfolio Email: email@example.com
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