Director of ECommerce
The Rockport Group designs, markets and sells comfort footwear with distribution in premier independent, online and department stores in North America and more than 63 markets worldwide. In August 2015, Drydock Footwear Group acquired The Rockport Company to form The Rockport Group, the new home to the companies' combined portfolio of men's and women's brands, including Rockport, Cobb Hill, Aravon and Dunham. Headquartered in the greater Boston area, the Company merges Drydock and Rockport's collective vision, talent and commitment to innovation, dating back to Rockport's beginnings in 1971.
I am an eCommerce professional with 10 years experience and leadership across many facets of the online retail channel. In areas such as digital marketing, onsite merchandising and optimization/testing, I strive for operational excellence and seek new ways to drive the business forward. Experience includes: ► P&L/budget management for North America eCommerce business ► Business oversight for new Salesforce Commerce Cloud responsive site launches with multi-branded storefronts ► Devising online marketing strategy, budgets/forecasting, agency management for email, affiliate marketing, paid search, SEO and social; overseeing 4 straight years double digit year-over-year growth. ► Providing content and project support for Canadian site rollout with translations. ► Devising optimisation/UX strategy from the ground up, utilising AB, multivariate, and remote usability testing methods. ► Working with cross-functional and technical teams to lead development projects such as: new checkout design, multi-page navigation overhaul, and new order exchange capabilities. ► Overseeing relationship and operations with 3rd party fulfillment vendor, covering: shipping/returns logistics, customer service, front-end development, and content/analytics. ► Leadership of internal eCommerce and digital marketing teams; nurturing and hiring talent. Skills & Specialties: eCommerce, Mobile commerce, Integrated Marketing, Project Management, P&L/Budget Managment, Crossborder Commerce (Flow), Email (Bronto, Experian), Affiliate Marketing (Rakuten Linkshare, Commission Junction), SEM, SEO, Content Management (Salesforce Commerce Cloud (formerly Demandware), Wordpress, Drupal), AB/Multivariate testing, UX, Web Development (HTML5, CSS, Jquery, Responsive Design), Web Analytics (Omniture, Google Analytics), Allocation/ERP Reporting (SAP, Oracle), Ratings & Review (Bazaarvoice), Recommendations/Personalization (Certona), Social/Influencer Marketing (Olapic, Spredfast).