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Jerry Latter Email Address


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Job Title

Associate Director

Rockefeller University

A total of 23 Nobel Prize winning scientists - including its president Paul Nurse, Ph.D. - are associated with this unique research university, founded in 1901 and located in New York City. The university's over 70 major laboratories conduct research in the biological and biomedical sciences.


I’m an experienced, capable and award winning insight professional with over 10 years’ experience at two of the most renowned research agencies in the UK. I excel at making findings come to life and putting myself in my clients’ shoes – they don’t just need interesting research findings, they need to know how they can use what they are given as an evidence base to effect change. I’ve worked on both quantitative and qualitative research projects across a variety of sectors. At Ipsos MORI, I worked in the public sector, running qual and quant research for central and local government and the third sector. I headed up charity research in my last years there, speaking at conferences and providing thought leadership.At YouGov I have exclusively worked on qualitative research with a much more commercial focus – for example comms and branding projects for a large insurance provider and a large transport provider, testing marketing messages for a market-leading CRM provider, and working with sports organisations to understand how to grow their popularity at a grass roots level. YouGov’s pioneering online approach means I am now very familiar with online groups, and using a panel-based approach for qualitative recruitment. Generally I favour qualitative research, and have a track record of diagnosing methodologies, winning work and leading client relationships. I have moderated a vast number of face to face and online discussion groups and workshops on a variety of topics, and regularly deliver presentations to clients, sometimes at board level. I run moderator training sessions for staff and have been line managing for four years. I’ve interviewed Evan Davis, Polly Toynbee and presented to Harriet Harman when she was Deputy Prime Minister. In 2012 I jointly won ‘Best overall contribution’ at the 2012 MRS conference.

Last University
The University of Edinburgh
Lives in New York.

Other people working at Rockefeller University:

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Franklin HokeAdmission Coordinator
Andrea Morris PhdDirector, Career and Professional Development
Ruby FroomDoctor Shadow
James LappleVice President, Finance and Treasurer
Amy FallsChief Investment Officer
Anne DuffyDirector, Application Development and Support

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