Global Director, Brand Marketing
Experience The Ritz-Carlton luxury hotels and resorts that craft unforgettable travel experiences in the world's top destinations.
Seasoned marketing professional with more than 15 years of experience creating strategic platforms and integrated campaigns for marquee clients. Programs have included digital/mobile, event, multi-platform content creation, television, direct mail and partnerships that have driven engagement across paid, earned and owned channels. Possessing an intimate understanding of the luxury market, as well as both brand and retail requirements, I have developed and implemented global programs that have proven resonance outside of North America in regions such as: Japan, China, United Kingdom and the Middle East. With both a partnering and entrepreneurial spirit, I have directed bi-coastal teams and acted as a strategic lead coordinating the efforts of other agencies on behalf of clients. In addition, I have managed, developed content and facilitated meetings on behalf of clients that have ranged from small to large in attendee size; acted as business and strategic consult positioning brands and sub-brands; have experience with qualitative and quantitative research; and have made recommendations that impact brands beyond traditional marketing. Industry experience includes hospitality, travel and tourism, entertainment, healthcare, publishing, energy services, financial, association and retail.
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