CGPD Marketing Communications Manager
Renishaw plc is an electrical/electronic manufacturing company which supplies products for applications as diverse as metrology, raman spectroscopy, motion control, machine tool automation.
Companies and markets are groups of people. Scientists, engineers, end-users, and buyers are people who understand, work with, buy, sell and make sense of the world using human communication. As a specialist in communications with over 25 years of experience in marketing and sales, I apply my skills to develop and implement strategic marketing communications plans that lead to positive behavioural outcomes at every stage of the communication process. Communications expertise leads the enquiries that identify key elements to determine the brand positioning, define buyer personas, and develop a brand architecture that sustains customer relationships. Strategy development, content design and media selection are preceded by data analysis and led by insights into each communications element to maximise performance and alignment with marketing objectives. With a focus on problem-solving and a talent for resource management, I build agile teams that incorporate selected agencies, suppliers, and freelancers into our core resource. Together, we apply expertise in marketing, communications, design, photography, film, copywriting, and production as meaningful business disciplines directly impacting the bottom line. This expert approach is critical to support science, manufacturing and technology B2B businesses transitioning from over-reliance on product-focused collateral to a market-led activity built around value propositions and distinctive brand communications. Specialisms: Brand development Message optimisation Digital Marketing Content strategy Social Media Creative management