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Ana Galiana Email Address

abcdefghij@renishaw.com

Job Title

CGPD Marketing Communications Manager

Company
Renishaw

Renishaw plc is an electrical/electronic manufacturing company which supplies products for applications as diverse as metrology, raman spectroscopy, motion control, machine tool automation.

Bio

Companies and markets are groups of people. Scientists, engineers, end-users, and buyers are people who understand, work with, buy, sell and make sense of the world using human communication. As a specialist in communications with over 25 years of experience in marketing and sales, I apply my skills to develop and implement strategic marketing communications plans that lead to positive behavioural outcomes at every stage of the communication process. Communications expertise leads the enquiries that identify key elements to determine the brand positioning, define buyer personas, and develop a brand architecture that sustains customer relationships. Strategy development, content design and media selection are preceded by data analysis and led by insights into each communications element to maximise performance and alignment with marketing objectives. With a focus on problem-solving and a talent for resource management, I build agile teams that incorporate selected agencies, suppliers, and freelancers into our core resource. Together, we apply expertise in marketing, communications, design, photography, film, copywriting, and production as meaningful business disciplines directly impacting the bottom line. This expert approach is critical to support science, manufacturing and technology B2B businesses transitioning from over-reliance on product-focused collateral to a market-led activity built around value propositions and distinctive brand communications. Specialisms: Brand development Message optimisation Digital Marketing Content strategy Social Media Creative management

Last University
Attended Universidad Nacional de Educación a Distancia - U.N.E.D.

Other people working at Renishaw:

Chris PockettHead of Communications
Rainer LotzPresident EMEA
Derek MarshallDirector and General Manager, Machine Tool Products Division
Stewart LaneDirector of Group Sales Development
William Lee**********@renishaw.com
Isabelle DuffinMarketing Communications Executive
David ReeceBusiness Development and Marketing Manager, Spectroscopy
Tracey StokesMarketing Communications Manager
Raman*****@renishaw.com
Clinton ChristianOEM Software Manager Americas
Russ HancockInformation Technology Project Manager
Jim LongGeneral Manager Manufacturing UK
Diego BarronCMM Applications Engineer
Allen RobertsGroup Finance Director
Leo SomervilleArtificer Staff Sergeant
Alan WilsonBusiness Process and Operations Manager
John DeerSenior Software Engineer
Kelly Bartlett**********@renishaw.com

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