Laurent Aliphat Email Address

Head of Media and Global Marketing Communications

Renault is a vehicle manufacturer

"Graduated from Sup de Co Reims in 2000, Laurent Aliphat joined the Volkswagen Group France as Customer Marketing Manager for VW brand in charge of direct marketing, loyalty and Internet activity. In 2003, appointed Customer Marketing Manager for the Audi brand in charge of retention strategy, maintaining databases, plus BtoB and VO advertising.In January 2005, Fiat France appointed him Head of the Fiat national advertising, media and digital for Fiat, Lancia and Alfa Romeo.In July 2011, he joined Renault when the Digital Factory has been launched, as Head of Digital Performance Department that manages Analytics, Search and e-reputation of the group's brands globally, to give a reading of the effectiveness of the triptych Paid, Owned and Earned Media."