Alexander Ewig Email Address
@redblue.de
Senior Vice President Marketing and Sales
Als interne Marketing-Organisation der MediaMarktSaturn Retail Group sind wir Experten rund um die Markenkommunikation für Media Markt und Saturn in 15 Ländern. Von der Strategie\r\nbis zur zielgruppengerechten Umsetzung über alle Paid-, Owned- und Earned-Kanäle – als eine der führenden Adressen für analoges und digitales Handelsmarketing in Europa bietet die redblue Marketing GmbH rund 500 Mitarbeitern ein spannendes und abwechslungsreiches Arbeitsfeld am Standort München.
More than 20 years of experience in the area of Digital Business and Marketing, on Company and Agency/Consultancy side: • Digital Transformation Management (strategically and operatively) for numerous national and international companies. • Creation of 360° digital Business Models (Platform development, Product management and marketing) • Exclusive responsibility for marketing budgets and marketing controlling (up to 500 Million EUR) • Development and consistent execution of business plans • Direct and indirect responsibility for up to 500 employees • Setup of HR concepts (target setting, staff development plans, agile working concepts, modern salary systems etc.) for lean company management • Rollout of consistent project- and cost controlling systems • Integration and establishment of new company structures • NB and Pitch leadership • Representation in PR and public
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