Julie Arsenault Email Address

Senior Vice President, Strategy and Marketing

Founded in 1934, Randall-Reilly Publishing (www.rrpub.com) is the premier U.S. media and information company focused on the trucking, construction and industrial markets. The company's trucking division serves the fleet, owner-operator, recruitment, truck stop, pre-owned truck and trailer, dealer and heavy-duty aftermarket segments. Randall-Reilly's construction division covers the highway and heavy construction, landscaping and used equipment markets. The company also publishes a magazine focused on the woodworking industry. Randall-Reilly's Equipment Data Associates business is an industry-leading collector and aggregator of equipment purchase and financing data, which it offers to its customers in industrial equipment end markets for sales lead generation and market intelligence. Randall-Reilly has offices in Tuscaloosa, Ala., Atlanta, Chicago, Charlotte, N. C., and New Berlin, Wis.

My passion is building and executing on a big vision. My preference is to achieve that big vision within a team of creative, candid high-performers. For example, I've built a marketing department from the ground up, and our awesome, revenue-driving team has shaped go-to-market strategy, rebranded the company, launched marketing automation and digital lead generation, and launched an annual client conference. I've developed corporate strategic planning processes, launched internal culture campaigns, and managed investor and board communications. Throughout my work, I believe in both the power of client-centric strategy and the power of story to drive action. And my preference is to have a lot of fun at the same time.