Rebecca Latacz Email Address

Vice President of Marketing

Chicken finger meals

A results-driven and enterprising global senior marketing professional with proven experience in marketing strategy, product launches, innovation, branding, consumer insights research, strategic planning, promotions, e-commerce, advertising, public relations, profit forecasting and budget management. Leverages communication and interpersonal skills to raise brand awareness, launch franchises in new markets, and drive product development. Vast experience in organizational development including direct supervision and coaching of multiple direct and indirect reports, organizational training, staffing and recruiting. An innovative and collaborative producer who creates profitable products, develops strong marketing teams, and establishes key business partnerships that contribute to growth, while supporting short- and long-term company objectives. Specialties: o Brand Communications o Creative / Advertising Development o Marketing Calendar Strategy o Innovation Pipeline Product Development o Consumer Insights o Stage Gate Process Management o End-to-End Customer Strategy o Advertising / Public Relations / Media Agencies o Excellent Presentation and Consultative Skills o Franchisee/Franchisor Business Partnering o Partnership Building o Leadership o Judgment/Decision Making o Analytical Problem Solving o Talent Development o Building Teams o Bi-lingual (English/Spanish)