Georgina Cooper Email Address

Head of Brand and Marketing Communications

Pro Auto Finder is an insurance company which specializes in Vehicle Breakdown Cover, Vehicle Insurance, Financial Services / Insurance.

A degree educated senior marketing professional with extensive brand management, marketing communications and PR expertise. Accustomed to defining and executing brand strategy across multiple product lines, as well as delivering successful, integrated and customer centric TTL campaigns across broadcast, print and digital media to deliver brand, acquisition and CRM objectives. Strong commercial acumen, with P&L management experience. An experienced people leader who combines a strategic approach with a focus on results and ROI. Able to engage and influence effectively at all levels and cross-functionally, with a reputation for delivery. Alumni of the Marketing Academy (www.themarketingacademy.org.uk) and profiled in Marketing Week (‘Have Faith in the Future’). Most recently a key member of the senior leadership team at RAC, reporting into the board, and integral in the delivery of double digit year on year EBITDA growth and a doubling of the enterprise value of the business over a five year period. Accustomed to fast-paced commercial environments, including under highly pressurised private equity ownership and within regulated markets. Skills: brand marketing & brand strategy – direct marketing – TTL communications delivery – digital marketing – media planning – creative development – PR – public affairs – content marketing – CRM – budget management – people leadership – business & marketing strategy