Programmatic Performance Marketing Platform
PubMatic is focused on serving the needs of publishers by providing an industry leading platform that allows publishers to maximize their revenue while simultaneously reducing complexity. Being a publisher is difficult these days. On the one hand, publishers want to focus on developing rich content and sustaining a user community based on common interest. On the other hand, they're forced to spend ever more time and energy running the business" of being a publisher. What ad style should a publisher use? Publishers have to figure out what's the best color combination, size, ad type, and other parameters that best appeal to their users. There are over a billion different combinations for publishers to consider. How can a publisher manage multiple ad tags? Each ad network and ad style requires a unique set of ad tags that publishers have to maintain and manage. Which ad networks should a publisher use? There are several hundred significant ad networks operating around the world today, with that number growing every week. How does a publisher get consistent reports across ad networks? Each ad network is only able to provide reporting visibility for a subset of the publisher's ads, but yet publishers need the ability to view their ad inventory performance holistically. Learn more about PubMatic for publishers. At the same time, ad networks are finding challenges of their own. It's difficult to reach new publishers. Most publishers already have ad tags on their web site, and they're reluctant to change them for a new ad network. Signing up new publishers is inefficient. Signing up new publishers typically involves lots of emailing or faxing back and forth, requiring lots of staff time and slowing the growth of the ad network. PubMatic is currently in an exciting Beta phase. If you are a publisher interested in taking advantage of PubMatic's services for FREE, please register here. If you are an ad network interested in participating on the PubMatic platform, please contact us. PubMatic was founded in 2006 and is based in the Bay Area, California and Pune and Mumbai, India. PubMatic is backed by Draper Fisher Jurvetson and Helion Ventures."
Satish Kadu is an entrepreneurial business builder, product and marketing geek, and an angel investor. He founded YOptima in 2013 and has overseen its growth into a trusted and admired Insight driven marketing brand. Earlier, Satish was part of the founding leadership team at Komli (a Pubmatic spin off), where his team built and ran its products and platform business including ATOM, the region’s first programmatic marketing platform, and ViziSense, the disruptive audience measurement platform. Satish was part of the product team at Yahoo that built its pioneering Behavioral Ad Targeting and Personalization platform, and was one of the program managers tasked with the launch of Visual Studio 2005 at Microsoft. Satish also ran Naspers' India investment strategy in the early years. An alumnus of the Indian School of Business (ISB), Indian Institute of Science (IISc), and the Institute of Chemical Technology (ICT), Satish considers himself a lifelong learner, and is passionate about applying data and creativity to drive non-linear business impact. Satish is a diehard Indian Cricket follower and an amateur Table Tennis player. He loves Indian music. Although he can’t dance to save his life, he loves to sing, and once sang a song in reverse on stage with a Bollywood singer.
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