Hemanth D Shenoi Email Address

Associate Director Product Management

Promega Corporation is a leader in providing innovative solutions and technical support to the life sciences industry. The company's 1,450 products enable scientists worldwide to advance their knowledge in genomics, proteomics, cellular analysis, molecular diagnostics and human identification. www.promega.com

Scientific minded biotechnology marketing professional with demonstrated success leading customer-driven product development and global commercialization across basic research, clinical diagnostics and applied science markets. Experience includes leading: •Product development and commercialization of molecular biology reagents and Maxwell(R) 16 instrument / nucleic acid extraction consumables for research and molecular diagnostics (Promega). •Product and brand development of Cologuard IVD MDx (Exact Sciences). •Product development, regulatory strategy and partnering for potential 510(k) cleared / CLIA-waived molecular diagnostics infectious disease diagnostic platform (Lucigen). •Product roadmap development and process improvement for product management (Illumina). In addition I serve as adjunct faculty at the University of Wisconsin - Madison in the MS in Biotechnology degree program. Specific skills include: Market research (VOC) & analysis | Process development and optimization | New product realization | Commercial launch | Portfolio strategic management | Brand development | IVD regulatory compliance and CAPA | Global communication | Cross-functional team leadership | Training and customer support