Bradley Epstein Email Address

Managing Director, Global Energy Investment Banking

Precision for Medicine is a specialized scientific services company helping life science innovators develop medical products.

I’m the Chief Marketing Officer of Precision Medicine Group, where we are supporting pharmaceutical and life sciences innovators developing the next generation of medicines, and helping ensure patients have access to those life-changing therapies. My colleagues do amazing work, from supporting biomarker-driven clinical trials that have found precise ways to shrink cancer tumors to educating providers and patients about the science behind new treatments. At Precision, my role is to lead the marketing and branding of our organization: raising awareness, creating content, building our global reputation, fostering industry advocacy and igniting customer engagement. It’s energizing to be part of a diverse, driven culture that aligns with the three things I’ve learned are most important in building the very best brands. Be relevant. Be distinct. Be likeable. Specialties: ►Branding and Marketing Strategy: Crafting distinctive identities for B2B and B2C brands that attract attention and connect with customers across traditional, direct, digital and social platforms. ►Corporate and Product Innovation: Effectively cultivating cross-functional relationships with data analysts, product strategists and operational gurus to develop and launch new products. ►Consumer Engagement and Acquisition: Applying proven behavioral science, segmentation and direct response principles to produce successful acquisition campaigns, nurture prospects, generate sales and build loyalty. ►Creative Leadership: Proven leader with in-house talent and with agencies, creating great work through collaborative management, collective intelligence and concentrated ideas.