Marketing Director
Over the last 5 years, the team at PowerObjects has worked hard to become the recognized leader in delivering Microsoft Dynamics CRM solutions through unparalleled offerings of service, support, education, and add-ons. As winner of the Microsoft Dynamics CRM Worldwide Partner of the Year award for 2012 and 2013, PowerObjects has built an unmatched team of CRM superheroes that help businesses and organizations of all types increase productivity, streamline business processes and build better relationships. PowerObjects is headquartered in Minneapolis, Minnesota, with offices in Chicago, Cincinnati, Dallas, Omaha, Philadelphia, New York, and Seattle.
Jennifer Culbertson has more than 18 years of marketing experience working in the Microsoft channel as well as within the professional services industry. She’s the principal and lead consultant of Looking Glass Marketing which is an award-winning marketing services company serving channel partners throughout North America. She has spent most of her career working for and consulting with leading VARs and ISVs helping them grow their businesses through innovative and results-driven marketing campaigns and business development programs. Jennifer’s strategic vision for marketing coupled with her Microsoft channel expertise, and hands-on approach has helped many companies successfully grow their businesses and get to next level. Her specific expertise includes: •Marketing planning and budget management •Marketing research and segmentation•Lead generation programs•Social media marketing•Blog writing•Product positioning and messaging•Print and online advertising•Nurture marketing programs•Marketing tracking and reporting •Public relations•Speaker Active within the Microsoft community, she’s a past speaker at The Partner Event, active contributor to The Partner Channel magazine and hosts an informational marketing blog on the Microsoft Dynamics Community at https://community.dynamics.com/blogs/lookingglassmarketing/default.aspx.Feel free to sign-up for free marketing tips and tricks at: http://www.lookingglassmarketing.com/contact-us/
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