Byron Chew Email Address
@playstation.com
Brand Performance and Growth D2C Retail
PlayStation(r) Official Website brings information on PS4(tm), PS3(tm), PS Vita, consoles, latest games and accessories. Explore Playstation Plus, PlayStation Virtual Reality (VR) gaming and excited offers.
Seasoned marketer with progressive experience in achieving growth of direct to consumer retail, with proven track record in delivering near term financial goals and long-range strategic plans. Experienced in the leadership and development of marketing teams that span various functional areas including Brand Marketing, Direct Response Tactics and Mix, Lifecycle/CRM and Acquisition/Retention strategies. Servant leadership philosophy with emphasis in transparency, collaboration, and “whole is greater than its parts” approach.
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