Nii Mantse Addy Email Address

Chief Marketing Officer

Philo offers universities a cost-effective, secure television solution that runs over their existing data network, reducing external bandwidth needs while providing students with television entertainment the way they want to watch. Its innovative service offers students a one-stop, seamless experience to securely access the university's multi-channel TV lineup with a sleek interface, built-in guide and network DVR. It is also rolling out integration with TV Everywhere and on-demand products like HBO GO, interactive content and social media integration.

Focus on digital strategy for media/entertainment brands. Specific expertise with digital marketing, customer experience design, e-commerce and channel strategy. Self-motivated manager who thrives in a fast-paced, demanding work environment and leads teams to measurable results. Digital Marketing Strategy - Social media strategy (paid, earned, owned) - SEO/SEM - Customer segmentation / data mining - Email marketing E-commerce (monetization, pricing, content delivery and support) Channel Strategy (cross platform integration, channel optimization, marketing mix) Competitive analysis Growth strategy UX Design