Director of Marketing
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company's leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahla Liqueur, Beefeater Gin, Plymouth Gin, Seagram's Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avin Tequila; such superior wines as Jacob's Creek, Kenwood Vineyards and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jout Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking.
Senior Director of Brand Marketing & Communications with a Master’s degree and 18 years of experience creating strategy for the largest spirits, food, and lifestyle brands in the world. A Pernod Ricard alum who fosters product and team development through diverse ideation to launch dynamic integrated campaigns across brand, social/web, experiential, influencer, paid media, e-comm, and public relations. Leveraging a global network of agencies, journalists, influencers, hospitality experts, and industry innovators, Shawn builds iconic brand connection with consumers.
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