Kate Pomeroy Email Address

College Lecturer

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company's leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahla Liqueur, Beefeater Gin, Plymouth Gin, Seagram's Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avin Tequila; such superior wines as Jacob's Creek, Kenwood Vineyards and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jout Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking.

Dynamic marketer and business leader with general management and team leadership strengths; stints in leading Innovation, Insights, Diversity, Strategy and Brand Marketing. Key wins: - Turned around Malibu from flat to +7% growth Stabilized Kahlua from negative trends to +1% - Led Strategy/Brand breakthroughs on all brands, including the one that catapulted Jameson from 500K cases to current ~4 Million cases - Developed and created Smithworks, including initiating the partnership with Blake Shelton and his team. - First Diversity officer for PRUSA - drove ERG creation, HRC vision, extended Maternity/Paternity leave policy, back up childcare, diverse recruitment policy, strategic vision for next 5 years and inclusion of Breast feeding room. - Developed concepts, led ideations and pushed for winning innovation ideas including: Altos tequila, Martell Blue Swift, Jameson Caskmates, Absolut City Series, Absolut Ruby Red, Pears, Apeach, Mango - Collectively worth over $100M in Net Sales. - Created and led the North American Innovation for Pernod Ricard - hired top talent, created new systems and gate process from scratch, drove 3 year pipeline including Jameson Orange, Altos margaritas, Jameson RTDs and The Glenlivet’s Twist and Mix. Specialties: innovation, Brand marketing, Brand re-invention, Business stabilization and turn around, Digital/Social Media, Consumer Insights, Brand Planning, Innovation and ideation, Brand Strategy, Brand Positioning, Brand Architecture, Communciations development, Media/touchpoints, Brand Essence, market research, segmentation, pricing/value, concept/product development, ROI, activation/last 3 feet execution, Shopper Marketing, Chains.