Senior Vice President, Head of Strategy Planning and Insights
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Analytical and creative strategist with 13+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams. Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing. I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies. I am proficient in statistical methods and analytic techniques Brands: Allstate, Chase, MasterCard, H&R Block, ETS, Coke, Dr.Pepper, U.S.Cellular, Marshalls, Carnival, Target, Buick, Valvoline, Kellogg's, Wrigley, Mondelēz, Hanes, Nivea, Wella, adidas, Foster Farms.