Robyn Demuth Email Address

Global Marketing Director, Rotary

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SUMMARY: Strategic problem-solver with diverse experience in the application of research and analytics solutions. Proven record of successfully mentoring and training cross-functional teams, transforming customer behavior into actionable, data-driven insights, and developing real-world solutions and strategies to complex business problems and opportunities. Motivated and collaborative team player with more than thirteen years’ experience designing and supporting research and analytics initiatives and translating results into concise, actionable insights for dynamic business growth. OBJECTIVE: To foster data-driven business culture through enhanced capacity for data analytics, profound awareness of customer and market insights, innovative data strategy, and adequate end-user training and support SPECIALIZED SKILLS: •Background in assessment and evaluation, psychology, research, consumer behavior, marketing, sales and merchandising •Direct consultation and presentation experience with cross-functional and executive teams •Advanced statistical capabilities including factor analysis, multivariate regression, logistic regression, discriminant analysis, demand forecasting, market segmentation, and psychological scaling TOOLS & TECHNOLOGY: •Cognos/PowerPlay •CoreMetrics •Microsoft Office •Oracle BI Answers •SAS •SiteCatalyst •SPSS •SSI Web •Tableau •Qualtrics AREAS OF EXPERTISE: •Market Research •Marketing Analytics •Consumer Insights •Data-Driven Strategy •Strategic Planning •Training & Mentoring •Project Design & Execution •Behavioral Segmentation •Brand Positioning •Competitive Intelligence •Prescriptive Analytics •Embedded Analytics •Marketing Attribution •Media-Mix Optimization •Pricing Research •Data Visualization